| The "Core
Vision" for the project is your ideal vision of the
spa or wellness center you wish to create to allow your clients
to achieve their most important health & wellness
goals. Your vision is "unique" and is the
foundation of the wellness business to be created. It is
in the conceptual blueprint that is
essential to manifest your vision of an ideal wellness
business. The wellness business could be a spa, wellness
center, skin care center, fitness center, wellness
retreat or a holistic combination of these wellness
approaches. The first step in working with you is to fully
develop your core vision to a level that allows the
other key elements to sequentially develop. We use our
expertise and experience from researching spa and
wellness programs nationally and internationally to
facilitate this process. Our experience includes
detailed research by visiting leading spas and wellness
centers, both modern and historical, in Germany, France,
Greece, India, Japan, Thailand, Bali and of course, the
USA and Canada. Each wellness business, both modern and
historical, represents a dynamic expression of the
vision of those who created it. One example is the ancient Greek healing sanctuary on the island of
Kos (above photo - right), which is the site where
Hippocrates lived, worked and taught. From the holistic
vision and healing center of Hippocrates has come many
of our modern day concepts and approaches for holistic
health & wellness. Like Hippocrates, every client
has their own special vision for their wellness
business. Client's Health &
Wellness Goals
The starting point is
developing the Core Vision is to do develop a clear
understanding of the health & wellness goals that
the wellness business plans to help their clients achieve. The following is a summary of the
primary health & wellness goals of most clients:
- Daily Wellness: optimal
daily levels of physical, mental and emotional
energy, wellness and balance
- Appearance &
Beauty
- Fitness
- Healthy (anti-aging)
- Prevention of Health
& Wellness Problems
- Enhancement of greater
mental, emotional and spiritual potential
- Symptoms
- Rehabilitation
- Major Medical
Your business will
provide a combination of programs and treatments based
on your core vision.
A skin care center and fitness center will have specific
programs and treatments for their clients. A holistic
health & wellness center may offer additional programs to cover a broader range of
health & wellness goals. And today, we even find more medical clinics
integrating alternative programs as part of an
integrative medical trend.
Wellness Programs
& Treatments
The next step is to
decide what specific wellness programs and treatments your
business will offer. This is a very creative and interesting step
as well as a key step for designing the facility layout,
equipment, choosing products to be used and types of
therapists to be hired and trained. The wellness
programs and treatments are based on your core vision
and will have theme that expresses this vision. We
work closely with you in developing this step as the basis to formulating a complete
working business plan. Once the core vision has been
created, the next step is to develop the
business plan. Business
Plan
Business Plan
Based on the Core Vision
for your wellness business, it is now possible to develop
the Business Plan which is the next step in manifesting your
concept for your wellness business into a functioning
wellness business.
Key Elements of the
Business Plan
- Designing the
Treatment Menu
Description and prices of the treatment programs to
be offered, including single treatments, treatment
combinations "packages" and series of
treatment packages.
- Facility Design
Rooms, Layout, Decor and Furnishings
Treatment Equipment
- Staff
Management
Therapists
Receptionists and other support staff positions
- Products
- Financial Analysis
Financial Projections Chart Example Chart
Financial Projection: Based on accurate assumptions
of startup costs, variable costs and fixed costs,
financial projections are created for the low, medium and high end activity of the business as
well as the breakeven point. Accurate financial
projections are essential for obtaining loans and
investors.
Reports for Management: Custom financial reports
will be developed for management to provide relevant
information for managing monthly business operations.
Operations: Financial reports of monthly
operations, once the business is active, will be compared
to the original financial projections
- Marketing Plan
A key element of the business plan is to
develop a creative and successful marketing plan.
Once the business plan if
formulated and the necessary financing for the project
is secured, the next phase is to take your wellness
business from the concept stage to a business that is ready to begin operating. This stage requires a
carefully developed and managed timeline.
Creating a Business Plan -
Resources
Resources
Timeline
Perhaps
the most difficult and challenging phase in creating a wellness business is going from the concept
stage to the time that your business begins
operations. This phase includes the construction of a new
building or renovation of an existing space. It includes
the purchase and installation of furnishings and
treatment equipment as well as the hiring of staff and
therapists. The marketing program must developed and
implemented before the opening of the business. All of
this involves working with contractors, equipment and
product suppliers as well as hiring and training a
complete team of staff and therapists.
At this stage, we work
closely with you to develop a detailed project
timeline that will allow you to more successfully and less stressfully,
management of this phase of the project. We will also
assist you at this stage to help stay on schedule and
budget.
Marketing Plan
A program to market you
spa or wellness center is an essential element to the success of your business. Developing a marketing
program is a creative and enjoyable process and is based
on your core vision. Spa and wellness themes, especially
those that include hydrotherapy, have traditions that
have ancient traditions that continue to the present
day, including Ayurveda, Japanese traditions and even
Greek and Roman traditions that have had a profound
influence on our modern spa traditions. Through an
effective marketing approach and using the
traditional concepts of spa and wellness through time,
as well as beautiful photographs, you
can tell the unique story of your spa or wellness center
that will motivate and inspire potential clients to experience the special programs
and treatments that you will offer.
We work with to help you
develop your marketing theme and marketing approaches,
including:
- Marketing Materials
Brochures/Flyers
DVD presentations
Website
E-Newsletters: can include special promotion offers
e.g. Mother's Day Special
- Personal Client
Interview & Program Recommendations
- Advertising
Operational Phase
The operations phase of
the wellness business begins when the business opens its
doors and begins functioning. The first few months after the business
begins operating is a key time when adjustments are made
in all areas of the ongoing functioning of the business
to improve the successful outcome of each these areas of
operation. This is the stage of the
business when operations are fine-tuned to improve the
success and efficiency of daily activity of the
business. Adjustments are made based on feedback from
clients, therapist and staff and also by comparing
financial analysis of the actual operations of the
business to the initial financial projections. |
