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The "Core
Vision" for the project is your ideal vision of the
spa or wellness center you wish to create to allow your clients
to achieve their most important health & wellness
goals. Your vision is "unique" and is the
foundation of the wellness business to be created. It is
in the conceptual blueprint that is
essential to manifest your vision of an ideal wellness
business. The wellness business could be a spa, wellness
center, skin care center, fitness center, wellness
retreat or a holistic combination of these wellness
approaches. The first step in working with you is to fully
develop your core vision to a level that allows the
other key elements to sequentially develop. We use our
expertise and experience from researching spa and
wellness programs nationally and internationally to
facilitate this process. Our experience includes
detailed research by visiting leading spas and wellness
centers, both modern and historical, in Germany, France,
Greece, India, Japan, Thailand, Bali and of course, the
USA and Canada. Each wellness business, both modern and
historical, represents a dynamic expression of the
vision of those who created it. One example is the ancient Greek healing sanctuary on the island of
Kos (above photo - right), which is the site where
Hippocrates lived, worked and taught. From the holistic
vision and healing center of Hippocrates has come many
of our modern day concepts and approaches for holistic
health & wellness. Like Hippocrates, every client
has their own special vision for their wellness
business. Client's Health &
Wellness Goals
The starting point is
developing the Core Vision is to do develop a clear
understanding of the health & wellness goals that
the wellness business plans to help their clients achieve. The following is a summary of the
primary health & wellness goals of most clients:
- Daily Wellness: optimal
daily levels of physical, mental and emotional
energy, wellness and balance
- Appearance &
Beauty
- Fitness
- Healthy (anti-aging)
- Prevention of Health
& Wellness Problems
- Enhancement of greater
mental, emotional and spiritual potential
- Symptoms
- Rehabilitation
- Major Medical
Your business will
provide a combination of programs and treatments based
on your core vision.
A skin care center and fitness center will have specific
programs and treatments for their clients. A holistic
health & wellness center may offer additional programs to cover a broader range of
health & wellness goals. And today, we even find more medical clinics
integrating alternative programs as part of an
integrative medical trend.
Wellness Programs
& Treatments
The next step is to
decide what specific wellness programs and treatments your
business will offer. This is a very creative and interesting step
as well as a key step for designing the facility layout,
equipment, choosing products to be used and types of
therapists to be hired and trained. The wellness
programs and treatments are based on your core vision
and will have theme that expresses this vision. We
work closely with you in developing this step as the basis to formulating a complete
working business plan. Once the core vision has been
created, the next step is to develop the
business plan. Business
Plan
Core Vision Core
Vision Business Plan Business
Plan Timeline Timeline
Operations Operations
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